Team HGL are seeking a purpose-driven and data-driven Digital Marketing Manager!
After completing any of the Hair Growth Lab programs, was there a BIG part of you that thought "This was amazing! I wish more people knew about this!!"?
If so, then we're sure you understand how important Hair Growth Lab's mission is.
Empowering women to take control over their results and giving them the power to choose how they feel in their own skin has the power to change the world.
And creating this change in the world is what our company works on every day. However, our type of marketing is slightly different from what you might know for other beauty companies.
We're not looking to constantly come up with new names for the same product to sell our customers on hopes and dreams. We don't even want our customers to come back over and over again. Instead, we're focusing on creating real value that produces long-lasting results and transform people's lives. We want women to be in control, relying on their own self-confidence rather than chasing promises in a bottle or tube.
Think about it: When did you last hear your friends say that the new haircare product they tried "has changed their life". Probably not too often. Yet our Trustpilot is filled with comments of former students saying just that.
If you can imagine getting out of bed every morning full of energy and ideas on how to market a product like this you might be right on track of becoming our new Digital Marketing Manager 🎉
👩👩👧👧Build a world-class team of mission-driven marketeers. You'll allocate time to hire, lead, develop, coach, and guide your team in establishing goals and developing their competencies that drive performance.
🤓 Become the in-house data genius. You make all your decisions based on complex data models which analyze user behavior on-site and through the funnel. You know how to build and monitor dashboards on GA, Mixpanel, and similar tools.
📅 Plan, develop, and implement digital marketing automation through sophisticated email automation and leveraging the potential of webhooks, segmentation, and tags.
📈 Drive the strategic and creative direction through a team of marketing experts from conceptualization to execution. Meet quarterly revenue objectives and develop processes to ensure the CEO is creating content in the most efficient way possible by repurposing, outsourcing, or other initiatives to reduce load.
👥 Lead our paid advertising team to manage digital marketing campaigns across multiple platforms including Facebook Ads, Google Analytics.
🎯 Lead and manage the paid search strategy with a focus on acquisition, engagement, and retention to optimize and meet customer targets and drive qualified traffic.
📝 Support in developing high-quality copywriting, promotional assets, and landing pages with detailed analytics reports.
🔬 Manage A/B tests on different creative, copy, audience segments, channels, and tactics.
📝 Analyze and report social channel and activation performance metrics to quantify the effectiveness of campaigns and drive learnings.
👩👩👧👧 Improve and manage our affiliate program for our existing clients and JV partners to increase word of mouth referrals.
📅 Continuously stay up to date on industry trends and innovations to maintain detailed knowledge of digital marketing best practices.
👭 You’re incredibly passionate about empowering women through hair care! You’re ruled by the stories of how other women stepped into their confidence and went after their goals after getting rid of the burden of untreated hair concerns.
👍 People compliment you on your strong attention to detail and you’re constantly reviewing your work multiple times for things like typos, spacing, etc. to ensure it’s as perfect as possible.
👩💻 You enjoy working remotely and autonomously. You love the fact that you get to create your own schedule because you’re a natural go-getter. You’re also incredibly self-disciplined to stay on top of your role and communications with the rest of the team.
👍 You understand how to provide feedback in a way that’s easy to understand and digest without being overwhelming.
✨ You’re seeking a stable, long-term role with a thriving and fast-growing remote company.
🤓 You’re a nerd when it comes to data, tools, and MarTech in general.
👥 You’re excited to be a part of our tight-knit team for the long haul!
💁 You’re over the moon passionate about the Hair Growth Lab mission! You could spend hours online talking to other like-minded women about hair and self-care and living life to the fullest.
📈 3 years digital marketing experience managing, optimizing and growing paid campaigns on social media platforms, search engine platforms, and web optimization.
💪 Strong experience in MarTech, with hands-on experience of building your own reports to validate hypotheses.
👩💻 Technical skills such as SQL knowledge or experience with programmatic advertsing are an added advantage.
👨👨👧👦 The ability to wholeheartedly immerse yourself in understanding our audience and communities - you must be able to understand our brand voice and brand values inside and out and demonstrate 100% care to our people!
👍 You are data-driven with a passion for conversion optimization, process efficiency, and continuous improvement.
🎓 Strong knowledge of content strategy and best practices to engage targeted users and meet business goals.
🤓 Strong attention to detail and accuracy, and good organizational planning skills including the ability to juggle multiple projects and work under pressure to strict deadlines.
📚 Excellent interpersonal skills.
🙌 Must have the ability and desire to be in this role long-term and grow into other areas.
👩💻 Must have the ability to work remotely Monday-Friday in your own timezone.
Bonus points if you have...
👩💻Previous experience working on a remote team
🤓 An intermediate experience level of the following platforms: Slack, Dropbox, Airtable, Canva, and Google Drive
We at Hair Growth Lab, believe in a world where women feel beautiful independently from societal pressure. A world where we gain confidence through self-care and education. A world where we reject what society makes us believe about ourselves and define our worth through personal empowerment.
We understand that our hair is an expression of our identity. Our hair is a big part of who we are. Hair Growth lab is about proving to you that you are in control of your destiny. We respectfully encourage you to take charge of your hair and to not put your hair in the hands of others.
Hair Growth Lab is about helping women think for themselves. We want to raise awareness of how others take advantage of our insecurities. We want to encourage women to cultivate an understanding of what effective haircare really is. When we take care of our hair, our hair takes care of us.
Life is expensive enough as it is. You shouldn’t have to worry about overspending on your hair. At Hair Growth Lab, we are committed to providing you with the tools and knowledge so you never overspend or purchase products that don't give you the results you want.
We believe that women have the power to change the world. But it first starts with empowering ourselves. By making changes in our own lives, we can embrace our courage and confidence to impact others. We strive to bring like-minded women together. To facilitate a supportive and engaging community that is open to women everywhere.
You in? Here are the details:
Position: Full Time
Reports to: CEO
Location: 100% remote!
Click here to apply or simply fill in the survey below. While we thank all applicants for their interest, only shortlisted applicants will be contacted.
DISCLAIMER: This job description is subject to change at any time. Duties or responsibilities may be required of the employee as needed.
🌿 A healthy haircare routine that makes your hair, health and the environment happy
🥑 A diet makeover that will boost your hair health and physical wellbeing.
☀️ A powerful morning routine to set the stage for hair growth and self-confidence for the coming day.