Calling all heart-centered media buyers! Team HGL is seeking an empathic and purpose-driven media Buyer (FB, IG, YT or Pinterest,..) to join our remote team!
With a single click on “Publish”, you can change the lives of a million women across the globe. There are few jobs in the world that can create an impact that reaches as far as yours.
We’re not just looking for someone to launch new campaigns on Facebook and optimize them. We’re looking for someone who understands the impact they can have on society if Holiniq’s message reaches the right people at scale.
Holiniq is an online beauty education company looking to change the way women think about beauty and wellness. We dream of our customers falling in love with themselves again by overcoming the beauty concerns they are struggling with, be it their hair, skin or something else.
It's now possible for small companies with an important message to reach millions of people and share a counter-message to what big beauty conglomerates are wanting consumers to believe.
But in order to reach those people, we need a captain who’s capable of navigating the ship through Facebook, Instagram, Youtube and Pinterest Advertising. Is that person you?
👩✈️Be the captain of our "Paid Advertising" ship. You'll be a core part of the marketing team, making high-level decisions relating to paid acquisition efforts. This includes building and strategizing our paid media campaigns, selecting and distributing the right ad creatives, and build sophisticated audiences to target based on a deep understanding of our data and customer personas.
🧚♀️ Provide guidance to creative teams to optimise videos, images, landing pages and copy for the best results. Not only will you be identifying the target audience for a particular media campaign, you'll work with the entire marketing team to decide how best to communicate to that audience. You'll have the opportunity to use your creativity to connect with the audience on a deeper level.
📔 Use strategic frameworks to reach customers at different stages of their journey. You'll understand audience exclusions for laser-focused targeting of our ideal customers. Collaborating with product, operations and marketing to create a streamlined customer acquisition experience at all stages of the customer journey. Use your subject matter knowledge to spearhead large seasonal campaigns and enable a perfect symbiosis between paid and organic marketing efforts.
🤓 Become the companies data-wiz. Help the teams optimize every step of the funnel including videos, images, landing pages and copy at all stages. Analyze the effectiveness of the campaign and using this data to inform future campaigns and optimise creatives, messaging and marketing budget.
🥇Become a media buying authority. Leverage our systems, teams and tools in ways that set a new standard in your field. You'll not only understand advertising, marketing and funnels but also be comfortable with executing cross-platform (Instagram, Facebook, Youtube, Search, Snapchat and Tiktok) marketing strategies and digging into cutting edge analytics for unheard of results.
💪 Become a decision-making powerhouse. Apply pro poker player risk management to campaign investments are on track, executed flawlessly and completed on tim. Evaluate the effectiveness of campaigns in order to inform future campaigns.
👩👩👧👧 Radical empathy and exceptional communication skills. You’re a master at putting yourself into someone else's shoes and talking to them from a place of love and compassion. You know where our customers are and how to reach them.
📚 Unfaltering curiosity when it comes to learning. You read up on marketing and writing in your own time, have taken online courses on the topic, or find other ways to hone in on your skills. Your friends tell you you talk too much about marketing and copywriting and you get excited when learning new ways to improve your craft.
🧪 A scientific approach to media buying and personal growth. Taking on difficult projects and failing excited you because it means you’re getting better. You’re worried you’re annoying for asking for feedback too much and don’t mind looking stupid for asking a lot of questions.
👍 Exceptional decision-making skills. You apply data-driven decisions and mental models in order to determine the best course of action while eliminating biases.
💮 Affinity for beauty, wellness, and self-care. You have the ability to relate to our female audience because you share their love for our industry.
👩💻 Tech-savviness. When it comes to trying out new tools and platforms, you get excited about figuring out new ways to connect with our audience.
💪 Dedication to excellence. You are committed to putting out your best work always because how you do one thing is how you do everything.
This job description is not all-inclusive and certain activities, duties, and responsibilities may be required of the team member as needed.
Get in touch with us today. Click here to apply or simply fill in the form below and we'll get back to you soon!
🌿 A healthy haircare routine that makes your hair, health and the environment happy
🥑 A diet makeover that will boost your hair health and physical wellbeing.
☀️ A powerful morning routine to set the stage for hair growth and self-confidence for the coming day.